4 Strategies to Increase Event ROI Post Pandemic

balancing Reward versus Risk in business

4 Strategies to Increase Event ROI Post Pandemic

Your employees are integral to your business, so making them feel valued is necessary and should be considered part of your organisation’s culture. As an event agency, we have seen an increased desire for many companies to motivate their teams, particularly post-pandemic. As an employer, taking the time to consider what motivates your employee is a great way to ensure that they are happy and, as a result, work to their full potential. With more employees aware of their happiness in the working culture, it is becoming more evident that it takes more than pay, working conditions, appraisals, and training programmes to motivate them. Recognising them for their hard work and commitment to the business equals a successful workplace culture that reduces turnover boosts morale and loyalty and improves daily performance. This is where ROI comes in – increase the benefits to the company by increasing the benefits of the employees; they work hand in hand. 


With travel well and truly back since the pandemic, incentive programmes are a great way to achieve this. Focusing on this, we have provided our top strategies to ensure a high ROI for your next incentive. 


ROI Event Management: 


  1. Identify your objectives


Always ask yourself what you want to achieve and why you want to do it. The priority is to identify the objectives for your programme, whether it’s reduced absenteeism, increased productivity, or an improvement in employee engagement. 


Consider when the best time is to start your programme–there may be some great opportunities for seasonal programmes that can engage employees during times of the year where this can otherwise be a problem; however, you may find that this is when people are most unavailable. Look at the business calendar. Is there a busy period where you can foresee staff will need remotivating as an aftermath?


  1. Decide on your audience. 


Finally, as part of your objectives and strategy, you must decide on your audience. Will the whole company be incentivised, or would it be more efficient to target selected employees for a specific measurable task? Both have their benefits – you can choose to communicate with and engage the entire organisation on the same level or target efforts to increase performance in certain areas. Consider ROI and what exactly it is that the company needs out of running the programme. 


  1. Consider your programme


An incentive programme can only be efficient if it gets the desired results. That means talking to your employees to understand the aspects of the programme they feel are best enjoyed; ensure all elements of your programme are equal, above board and accessible to all. Huge challenge companies face trying to appeal to all. Consider your audience’s demographic, hobbies, and interests; the more ‘tailored’ incentive programmes feel, the more valuable they are. There must be something for everyone while offering that ‘once-in-a-lifetime experience. 


  1. Capture the results 


So the programme has been put together, guests have flown out, and everything has run smoothly – now what? It isn’t easy to see results on a wide scale so quickly. You may have a few employees skipping back into the office with tales of their experience, but it is essential to work out the true levels of ROI. The best way to do this is through surveys; gather your group’s feedback and take on board the responses. Immediate feedback tells of how well the programme was received; however, take time throughout the year to look back at the objectives you set at the beginning and ensure you continue to monitor the longevity of the return.