08 Jun can virtual events enhance your business strategy
many businesses worldwide are coming across the decision whether or not it’s a good idea to take their f2f events online. the initial feeling is maybe of uncertainty, as this may not be something you have executed in the past or even considered. 2020 has had a rocky start and for that, we must show flexibility and break through the barriers of uncertainty. ultimately your core business strategies should remain resilient in ever-changing times, however, the effectiveness of how you achieve them may be greater when using a virtual event. here is just a few examples of businesses strategies and how a virtual event can support them.
to infiltrate your target audience to its full potential. these days its impossible to come across someone who doesn’t own a smartphone, tablet or computer/laptop, so the likelihood that they would be unable to join a virtual event is pretty low. by taking an event online it enables you to reach a much greater audience, across the world, on different time zones, and in different languages.
to communicate your brand message and stay true to your business identity. bespoke, bespoke, bespoke!! ensure the narrative of your virtual event is personal to your business and keeps in line with your brand guidelines. this can be in the form of branded logo backdrops to all speaker sessions, personalised teasers sent out ahead of the virtual event, creating a hashtag that resonates with your business strategy or by adding your showreel in key points throughout the virtual event.
to keep in line with your corporate social responsibility to minimise carbon emissions. hosting your event virtually can have a positive ecological impact by reducing the carbon emissions caused by travel, catering, hotel stays and printed material. an average 3 day 1000 person event can general up to 584 tons of co2 emissions, compared to a similar 3 day 1000 person virtual event that can generate less than 6 tons of co2 emissions.