21 Nov How to Choose the Right Destination for Incentive Travel
Choosing the right destination for your incentive travel program can be a challenge – finding an optimal solution that fits within the budget while still providing an unforgettable experience for the attendees is a never-ending balance.
What’s more, with so many conference and incentive travel destinations available to UK-based companies, narrowing down the list can quickly become an overwhelming task.
But despite that, venue finding agencies that also provide incentive travel services are able to consistently find the best options for their clients.
How do they do it?
Well, you’d be surprised to find out that the process isn’t even very complicated, once you know what to focus on.
Read on, and find out the top three tips from event planners in the UK that will greatly increase your chances of organizing an unforgettable journey for your team.
Who Are the Travelers?
A common mistakes companies and even event planners make is trying to put together an incentive travel package based on what’s popular at the time, or recommendations from other companies, or even past successes.
Sure, all of these factors do have a part in the decision-making process, but they should by no means be the primary consideration when choosing a destination.
So what should you look at instead?
Well, when you think about it, it becomes rather obvious. Since you’re trying to provide a traveling experience to specific people and not someone you have no information about, you should use that to your advantage – try to figure out as much as you can about the preferences of the people that you’re targeting and use that info to narrow down your list of options.
You should consider things like the age and physical fitness of the travelers, whether they’re willing to go on a more challenging trip, if children or spouses will be coming along, and past trips that the group of people might have taken already.
Once you get answers to these questions, the list of possible destinations will get shorter quickly, and then you can move on to the next step.
Figure Out Your Budget
Once you get a general idea of the types of trips that would generate the result that you want, the next step is seeing which of the destinations are a realistic option for your budget.
Many destinations offer similar activities, but not all of them are in a convenient location geographically or are easy to reach via airplane.
So, while an unforgettable trip to Aruba may seem like a great option if your budget doesn’t permit it, the Canary Islands or even one of the Greek islands might serve as a solid alternative as well.
Consider Your Goals
Finally, once you know what would get your target audience excited and which destinations work best within your budget, you can start looking at your own goals for the incentive travel trip.
Sure, the primary goal is for everyone to have a great time, but journeys like this provide a unique opportunity for team bonding and improving cooperation, so if you can work that into your decision process, you can significantly increase your chances of coming away with the result that everyone will be happy with.