3 Considerations When Choosing an Audience Engagement Tool for Your Event

3 Considerations When Choosing an Audience Engagement Tool for Your Event

Technology in the events world is quickly changing how event production in London looks like.

However, even though every event planner in London understands the importance of technology, not all of them know how to use the tools that are available to engage audiences and improve the performance of events.

Even though some tools may look great on paper, that doesn’t mean that they’re the right fit for your event or your audience.

So, in this article, we’ll go through some of the essential aspects you need to consider when choosing audience engagement tools for your event.


First off, when choosing an audience engagement tool, you need to figure out the specific features that you’ll need.

For instance, if you want to engage people by collecting feedback, you need to choose a tool that makes it easy for people to download an app or access a website where they can cast their vote.

Or, if you want to gamify the attendance experience by having people check-in to various functions in your event, you need an app that allows you to map out your entire event and have time-based and location-based tracking technology.

Whatever features you may be looking for, you should first look for an engagement tool that encompasses all of them, as that would make it easier to implement and customize, if the price is acceptable.

However, if that’s not an option, try to at least get by with as few tools as possible, as event production in London is complicated enough without having to worry about setting up a dozen different tools.


If you want event engagement tools to do their job, you need to make sure that your attendees will be able to access and use them to the full extent of their functionality.

That means that if the tools require an internet connection, you better make sure that the venue provides WiFi access, as you can’t assume that your guest will have mobile networks and will be willing to use them on your apps.

You should also consider if the tools are easy to access through smartphones – if an app needs to be downloaded, you should provide QR codes throughout the venue so that people can easily find it.


Finally, when considering various tools, any competent event planner in London must consider the price, as the tools must provide features that are worth investing in.

Sometimes, you may find the features that you’re looking for in apps that are much more comprehensive than you require, which can inflate the cost quite a bit. In that case, it’s better to look for a simpler solution or even multiple solutions, because it doesn’t make sense to pay for features that you’re not going to use.

In the end, any technology used in events must have a clear purpose and must deserve the budget that it is allocated, so make sure that you carefully consider every feature that you want before committing.