Experiential London

Experiential London

Looking for somewhere iconic in London to hold an experiential event or promote your brand? And don’t want to spend hours looking at Google Maps and then having to try to find out who owns a bit of pavement? Then check out this list of options and the next steps!

Potters Field Park – Tower Bridge

This is the location for the infamous 25ft statue of Jeff Goldblum which NowTV installed to promote the launch of the new Jurassic Park film this summer. Sat next to City Hall and with fantastic views of Tower Bridge, this is a great spot if you’re looking to get an iconic London Landmark in the shot.

And a big bonus is the team that looks after the site is helpful and get back to you quickly without having to wait a week for various approvals to be obtained.

Southbank Centre – Southbank

If you’re looking for a prominent location with a high natural footfall then the Southbank Centre is a great option, offering 3 outdoor spaces for you to pick from including Queens Walk, right next to the London Eye.

They also have a dedicated team for brand activations to help guide you through the process.

Observation Point – Southbank

The Observation Point is located opposite the ITV studios on the Southbank and gives you unrivalled views of the city, including St Pauls, The City & the Oxo Tower. The site is managed by the Coin Street events team who also look after lots of other sites around the area including the Coin Street Conference Centre so you know you’re in safe hands.

TFL – various locations around London

TFL have worked with a lot of big-name brands and encourage the use of their spaces in innovative ways – Lucozade developed contactless payment chips into their bottles to give customers a free ride on the tube. But it’s not just the stations that can be hired. You can also look to utilise their ‘Red Routes’ above ground too.

Other things to think about

Once you’ve decided on the type of space you want, there are many other considerations you’ll want to think about including:

  • Budget – unsurprisingly, hiring a space in London with high footfall is not cheap so be prepared for a big chunk of your budget is spent on the location hire;
  • Health & Safety – goes without saying but depending on the location you might also need to take winds speeds into consideration if you’ve got a tall structure by the River;
  • Waste Management – you’ll need to make sure space if left how it was found and you’ll be responsible for any waste that attendees might leave behind;
  • Crew – you might need to consider security, banks, stewards and other types of the crew to make sure that your event goes without a hitch;
  • Vehicle access – a lot of sites will have restrictions on when vehicles can be on site so make sure this is considered when looking at set up and de-rig.