Why Facial Recognition is a Craze in the Conference Industry

Why Facial Recognition is a Craze in the Conference Industry

Whether you like it or not, facial recognition is entering various parts of our lives.

From something as simple as tagging photos on social media, to going through secured areas, facial recognition technology offers numerous possibilities in almost any field, and that includes the events industry as well.

In fact, corporate event companies are already seeing the massive potential that facial recognition has on improving the event services in London and beyond.

So, in this article, let’s explore why you should pay attention to how facial recognition is used in corporate events in London and how you can use it as well.

Use Facial Recognition for Event Registration

When you have to check-in and register hundreds of attendees all at once, that can not only cause delays for your event but frustrate the attendees as well.

Therefore, it’s crucial to find a way to streamline the process as much as possible and ensure that each person can register and go through in just a few seconds.

With the help of facial recognition, it becomes possible to automatically check-in guests in a matter of seconds, as they are recognised by the system and greeted without the need for manual intervention, which is why the system is increasingly popular as part of event services in London.

Reduce Costs

In large events, finding enough staff members to handle check-ins and registrations can amount to a significant expense, not to mention the hassle of having to train and manage a large group of employees.

Using a QR Code and facial recognition system, people can get automatically matched and confirmed, significantly increasing the number of attendees that can be checked in per minute while simultaneously reducing the number of people that are required for overseeing the process.

Security for Your Event

With the various threats that are present today, conference organisers must be as careful as ever when protecting their attendees.

But while typical security measures are helpful, they can’t always guarantee that the wrong person won’t get through to the event.

However, with the help of facial recognition, you can ensure that no unauthorised personnel or attendees can get through the security, allowing you to focus on what matters, which is making the event as engaging and entertaining for your guests as possible.

What’s more, you can even use facial recognition to blacklist people you don’t want sneaking into your corporate events in London, such as your competitors.

Gain Insights

Although this may seem like something out of a science fiction novel, some corporate event companies are already experimenting with the concept of analysing the emotions and responses of attendees with the help of advanced facial recognition technology.

While this type of technology is not yet mainstream, in the not-too-distant future, you might be able to gain invaluable insights about what your attendees like by analysing hundreds of faces for reactions, both negative and possible.

Instead of having people fill out forms and questionnaires, you may be able to gain the same insights by having AI analyse people’s emotions and deliver you insightful reports that provide all the knowledge that you need to improve your future events services in London.