20 Dec How to Become a Pro at Post-Event Management
Most event planners are eagerly waiting for their event to happen, hoping that everything goes smoothly – after months of preparation and hard work, most want to think about the day after when they get to relax and forget the hundreds of stressful situations they had to handle.
However, any top event agency in London knows that the work doesn’t end after the event is over – even if everything went smoothly, there is work to be done if you want to maximize the impact of your event and start building momentum for future projects.
What’s more, post-event management ensures that you can correct any mistakes and ensure that they don’t occur in the future.
But what exactly should you do after the event?
Well, to give you a better idea, here’s a short list of things you should add to your post-event checklist if you want your effort to have the most impact.
Show Your Appreciation to Everyone Involved
No matter how much effort you put into putting your event together, it wouldn’t have mattered if not for the people that contributed and attended it and made the entire gathering a success.
That’s why the first step of the post-event process should be to show your appreciation for everyone involved – take the time to reach out to the people that helped make the event a reality and send them a personal thank you.
You shouldn’t forget the guests, either – even sending them a thank you card or at least posting a sincere post on social media can go a long way in making the guests feel valued and significantly increase the chances of them wanting to attend your next event.
You should also make an effort to make the speakers and performers feel appreciated as well – they were the people that helped make the event memorable to the guests, so you need to make them feel valued and strengthen your relationship, so they’re likely to work with you in the future.
Don’t forget the sponsors either – having the financing to make your event as good as it needs to be is always a challenge, so you need to appreciate the people that help you make your event a reality. The top conference organisers know that without a strong backing of sponsors, an event is doomed to mediocrity.
You could even put together a survey and ask people what they liked and didn’t like about the event – this process can provide you with invaluable insights for making your next event better.
Share Event Photos
If your event isn’t talked about on social media, it might as well not have happened – people love to share their experiences, so make it easier for them by sharing professional photographs that you take throughout the event.
Your guests are sure to enjoy seeing themselves in the event photos and will likely tag each other, helping create a buzz around your gathering on social media and expanding your reach for future events.
Make a Post-Event Offer
Finally, for event management in London to be sustainable, you need to be able to accomplish your event goals and get people to take the actions that you want them to take.
If your event involved a product launch or a special promotion for the attendees, make sure to remind the attendees of the opportunity and special deal shortly after the event.
Alternatively, if your event was a fundraiser, inform the attendees that they can still make donations after the event and encourage them to contribute.
If you can reach your attendees through social media, that’s also an excellent opportunity to help get your message out and remind your guests that they still have a chance to act.