26 Jul how to organise a corporate virtual event in the remote environment
virtual events not only help planners expand their audience and promote inclusivity, but they can be an effective way to increase revenue and track key data about your audience. therefore, with an abundance of positives coming out of this new way of ‘eventing’, it is essential you know how to organise a corporate virtual event in a remote environment. when researching and managing your virtual event, there are many things to think about and consider, including where to host your event and should you be hosting on a virtual event platform. we look at the key features the best virtual event platforms must have to help you host successful online events.
as an event management software platform, planners should look for a virtual events platform that offers customisation features, including a branded event website, customisable registration capabilities, branded web room, customisable email templates and personalised agendas. if attendees log onto your virtual event’s registration page and see the virtual platform’s logo, they may be confused and decide not to register for your event. being able to integrate your company branding and messaging throughout the virtual event’s platform will help create a consistent experience for attendees.
just like in-person events, being able to communicate with your attendees at all stages of the event and keep them engaged during your virtual sessions is essential. so be sure you are making the most out of additional features that allow for chatting and messaging between attendees, a group chat feature is a great way to get everyone’s attention and takes the pressure off having to speak out loud. furthermore, a good virtual event platform will have the options for a q&a feature, live polling, and feedback surveys. all essential to getting the most out of our audience participation.
flexible platforms enable you to tailor each virtual event to fit your audience, business goals, and budget. for simple events, attendees can view a speaker webinar or slides audio-only. they can also visit a digital library for supporting content like presentation slides, blog posts, and white papers. for larger-scale corporate virtual events, attendees can view a live stream of the speaker along with information and engagement panels, all on one screen, in one place. just how you would at a live event. this function cannot be achieved without a platform.
co-managed backend management platforms enable event professionals to manage the event themselves whilst also giving the client control. as well as being able to view the event from an attendee’s point of view, you can have direct access to a goldmine of data live during the event. you can measure event performance with up-to-the-minute data on unique visitors, views, questions, downloads, posts, and shares. you can create custom reports instantly, especially helpful when you have sponsors and stakeholders involved.
leading us on nicely to how to make the best use out of sponsorship opportunities in a remote environment. instead of just having the option of placing a sponsor’s logo on a sheet with a group of other logos, a great way to attract attention is to offer a logo placement opportunity on the welcome page of the event. here, high-level sponsors can place standard logos or video messages geared toward the attendees. you can also offer customised pages within the virtual event, in which sponsors can post live product demonstrations, eye-catching video footage, and more.
as a whole, virtual events are playing a more significant role in the meeting and events industry. companies quickly realise that virtual & hybrid meetings and events provide a host of benefits and that life will not be going back to the way it was before. with the integration of virtual event platforms, you can make it possible for your audience to view a live stream of your event and chat with the speakers from their offices across the world. the barriers of travel expenses and language and timings are no more, and virtual event planning skills are here to stay. be sure to be a corporate event management company at the top of your game, providing a service as streamlined as it would have been in real life.