How to Expand Your Audience with Online Events

expanding your audience with online events

How to Expand Your Audience with Online Events

2020 has brought about a massive shift in how we need to view online events and utilise marketing tactics to increase attendance and awareness for virtual events. Most companies have had to adapt to newer digital marketing strategies to promote their events and keep attendees engaged and excited about what’s to come.

In this blog post, we’ll explore a few ways you can expand your audience with online events.

1. Make Sure the Content Is Fresh and Engaging

It’s no secret that online events have many benefits, which is why they may become the new normal for most companies going forward. If you wish to boost attendance at your next virtual webinar, you need to find ways to keep the content as engaging as you possibly can to keep your audience interested throughout the event.

It’s advisable to keep talks short and digestible to increase attendee engagement. It’s easy to leave an online event, so you need to present your ideas in exciting ways and create opportunities for interaction that will leave your audience wanting more. Arranging discussions on the varied and relevant subject matter and keeping talks about COVID-19 to a minimum is beneficial.

2. Utilise Organic Social Media Features to Your Advantage

To make your event stand out, you need to take advantage of various social media features such as stories, Instagram countdowns, and live streams. Social media stories are increasingly becoming a popular tool that companies can use to promote virtual events. You can add links in your stories to direct your followers to registration pages and boost attendance.

You can also create an ‘event’ on Facebook to remind your target audience about an upcoming event. Instagram countdowns can also help promote and build excitement for events and get people to register. When you live-stream your event across platforms like Facebook, Instagram, or Twitter, you get to make your events more accessible to a broader audience.

To expand your audience, you can also get in touch with a professional event planner. London-based businesses can connect with a variety of suppliers and venues with the help of SevenEvents, one of the very few notable event production companies in London businesses can trust. They’ll help you create a lasting impression on your audience with an engaging live experience.

3. Take Advantage of Influencer Marketing to Spread the Word

A great way to improve your visibility is by collaborating with relevant industry influencers and reaching even more people. Incorporating cross-promotion with notable guest speakers and encouraging employee advocacy can be an effective way to spread the word about your event and drive registrations.

You can also consider using quotes from executives who will be participating or presenting at the event to introduce the topics to your target audience. Tagging speakers in your social media posts will also help spread the message and boost event participation.

Final Thoughts

Social media marketing has made it a lot easier to boost event attendance, regardless of the type of event you’re hosting. As online events are starting to become more of the norm, these strategies are critical to increasing registration, participation and ultimately expanding your audience for future events.

Are you looking for an event planner? London-based creative events agency, Sevenevents, is here to help you deliver engaging live and digital event experiences. They’re one of the few event production companies in London businesses should turn to if they wish to make their virtual events an instant success!