11 Feb The importance of branding at an event
Branding can play a significant part in enhancing an event and creating a magical, inspiring and memorable experience for everyone attending. Designing the look and feel of the space through creative thought and using different techniques makes the overall image look better, which tends to make people more excited and engaged. It also leaves the brand resonating with the guest even on a deeper level and connections with the brand being formed. Designing the look of the event in a fresh, enthralling and interesting way is a huge part of certain types of events. Events such as brand or product launches, seasonal corporate parties or corporate anniversaries can be amazing opportunities for companies to wow their guests, create an impression and leave people thinking about the company.
Making the branding visually appealing, fresh and trendy is really important, especially when there is so much competition in the market. Ensuring the venue, catering and entertainment fits with this and compliments the additional features is extremely important, but the final touches are those things that really make the experience extraordinary and stand out. We can help achieve this in lots of different ways, such as through branded food for example cookies, cupcakes or sweets, branded balloons such as giant 3ft round clear, metallic or confetti-filled balloons, branding on vintage vehicles or wheelbarrows/crates filled with the product that is being launched. Visualisations are also very effective to enhance the brand, which can be achieved through things such as gobos or projections of the brand. These work particularly well on certain materials such as exposed brick or glass. We will always ensure the brand colours, as well as other colours, are used that will create an amazing effect and link to the brand.
Let us help you
Planning an event can be challenging, so we can provide you with the right solutions. If you want to find out more about how we do this, contact a member of our events team. You can reach us by clicking on the email below: