19 Feb Look up London
Look up London
When out and about in London, look up and spot the giant heart shaped balloons flying over the city. Dozens of enormous, Hindmarch-designed, Chubby Heart balloons are currently fixed between the chimneys of Battersea Power Station, or squashed artfully under the Wellington Arch from now and throughout London Fashion Week.
Creating a spectacle is something Hindmarch knows all about. But this season, while she’s taking a break from shows she found herself with the time and resources to develop a not-for-profit, just-for-joy, art installation, without a handbag in sight. “It’s a passion project,” said Hindmarch, and one that required cooperation from 13 London Boroughs and Mayor Sadiq Khan’s office to put into action.
We are always a fan of a free thing to do in London, and why the sun is shining this is the perfect way to spend a sunny day.