26 Jan Personalising Your Event
As we move into a new event calendar we always suggest to our clients to look back over the past years events and analyse what they gained from their events in 2014.
Looking at what recommendations, offers and marketing strategies motivated your attendees with assist you to personalise every event you’re planning to do this year.
Think about your attendees… Keep in mind each delegate comes to every event with a goal in mind – survey your attendees and find out what those goals are. The “Who’s”, “What’s” “Why’s” and “Where’s” are extremely relevant in order to provide a personalised experience at your events.
Deliver marketing, content and recommendations pre, during and post event based on the data you receive from your audience.
Put this into action… Once you have delivered a promise of a type of personalisation, make sure you stick to your promise. Consistently keep in contact with your attendees via social, digital and in person dialogue. Keep in mind your brands image and how it should be recognised by everyone attending. Marketing to all attendees is a vital role and should stay consistent from Day One.
Make their experience count… The event experience you provide has to be targeted so that attendees feel their needs were met. As you collect data from the attendees pre-event, strategize and make sure the content you deliver is fresh and new. You want to make sure all attendees walk away having learned something new, and feel happy having invested time and perhaps money after attending the event.
In conclusion… Event personalisation is a great strategy to put into use as you begin planning your events for 2015. It’s always a great method to look at your ups and down from the year before, and see what worked and what didn’t. Make sure you brand and tailor your events as personalised experiences for each of your attendees. A customised event experience will go a long way, and have a successful impact on your lead to revenue cycle.