26 Nov Post Event Checklist – Things to do After an Event
Planning an event is difficult enough, so after it’s finally finished, most people just want to relax and allow themselves to appreciate their work.
But the truth is, the work of an event planner isn’t done after the event is done. For it to be a complete success, steps need to be taken in the aftermath.
But what exactly should you include in your post-event checklist?
Well, here are a few things that you must do as soon as possible after each event if you want to know whether it was a success and how to make your next one even better.
No matter what kind of event you were putting together, it probably had goals that it needed to accomplish, so your first post-event task should be to review your event and see if all of them were met.
After all, what you had planned for before the event and what actually happened rarely match up completely, so you need to realistically evaluate if the event managed to check off all the necessary boxes.
Sit down with other event or conference organisers that were part of the process and look through the entire itinerary of the event, analysing if each part went smoothly and made the impact it was supposed to.
Even the most experienced event production companies know that no event goes through without at least a minor glitch.
But instead of sulking about what went wrong, the best in the business sit down and perform a cool-headed analysis of what exactly happened and why it occurred.
Only by doing an honest review of the mistakes is it possible to ensure that they don’t repeat in the future.
In fact, each mistake can serve as a valuable lesson and help to make the next event into a better one, which is, in the end, the most productive approach to fixing the issues.
Re-Engage Your Attendees
Once you’ve taken care of the behind-the-scenes details and thoroughly reviewed your event, it’s time to engage the people that were at the very centre of it – your attendees.
Even though your event is already finished, you don’t want people forgetting about it immediately after they go home. A simple way to remind them is to send out thank you cards – this small gesture can go a long way in making your guests feel valued and appreciated, which greatly increases the chances of them being interested in your next gathering as well.
You should also send out personalised thank you notes to the participants, speakers, and sponsors – they are the people that made the event happen and deserve proper appreciation, especially if you want them to work with you again in the future.