30 Apr 4 Reasons Event Industry is Inclining towards Virtual Events
Live events are simply not an option for the near future. That’s just a reality that every event planner in the UK is going to have to face.
However, while that will undoubtedly take a toll on venue finding agencies, savvy event planners are already looking for ways to engage their audiences with the tools and technology that are available.
Namely, if you’re an event planner in the UK, you could take advantage of the opportunities offered by virtual events that are on a rapid rise in the wake of the pandemic.
But how can virtual events be useful? Let’s explore below.
During times where connecting with people has become more complicated, virtual events provide the much-needed balance by allowing event planners to bring together global communities into one virtual platform.
People from all corners of the world can join in, listen to others, share ideas, or even participate themselves.
You can create events that provide most of the important elements of the live event experience while ensuring the safety of all guests.
When thinking of virtual events, many imagine the countless hurdles and technological challenges that they would have to overcome. But the truth is, the world of virtual events has completely changed in recent years.
However, the reality is that virtual event technology has made tremendous strides in recent years and is now more user-friendly and flexible than ever before.
No matter how much experience you have with hosting such events, or how many people you want to invite, there are solutions that can help you achieve it.
Dealing with the aftermath of COVID-19 will definitely impact everyone in the events world, not just venue finding agencies, so finding ways to reduce costs while still achieving goals will be essential.
Luckily, virtual events can often cost a fraction of what it would take to host a live event of similar proportions. Therefore, it might become the perfect tool to make sure that your events can move forward even if the budget has shrunk significantly.
Since you don’t need a venue, catering, transportation, and lodging, your only expenses will be related to the technology and to the people that will host it.
Besides being cheaper, virtual events also require much less work and time to put together. If you are working with a smaller team, virtual events will work very well because they don’t have so many moving parts and are therefore easier to execute.
The setup is usually pretty straightforward and user friendly, so your main work will consist of putting together the event’s program and promoting it to prospective guests.
Using social media, paid ads, influencer marketing, and various other tools, you can ensure that your event reaches a broad audience and grow your attendee list almost entirely through online marketing efforts.
Sure, setting up an effective online marketing campaign isn’t easy, but it’s still much less to take care of when compared to traditional events where you have a ton of logistics tasks on top.