24 Aug Room to be Creative
If you ask anyone what ‘experiential’ means that you’ll probably get a total mix of answers. Having evolved from the days where promotional teams were on every corner or station, experiential has proven it has a lot more to offer and has firmly established its place in the wider marketing strategies of global brands. With the increasing trend for lengthy immersive events and pop-ups showing no signs of abating, the search for the ever important ‘unique and versatile’ premises is becoming more and more challenging.
A large blank space is really what you’re looking for, for this kind of event allowing you to create the experience and journey for your brand. Events used to be for 100 people in a room, now they are for as many people that can and will engage with the event more widely on social media. This is simply because by focusing on experiential there is a much higher chance of a marketer’s dream ‘going viral’ with consumer interaction as part of a loud and engaging campaign. This is more likely to happen if the setting is unusual, unknown and almost secretive, like they shouldn’t be there. There is more opportunity to capture that exclusive feeling in a blank canvas or hidden dry hire venue as opposed to a working hotel or purpose built event venue.
So to find that perfect venue, with the perfect team to make your brand and event come to life, give us a call and we’ll find you a room to be creative!