The DMC – The good, the bad and the ugly

The DMC – The good, the bad and the ugly

As an event agency, our job is always to make our client’s lives easier and there are some times when a bit of local guidance is needed depending upon the complexity of the programme.

That’s not to say we couldn’t do it alone, it just means that we recognise outside of our own country, a little insider knowledge goes a long way and ensures that everyone involved is playing to their strengths.

Over the past month it’s safe to say with the DMC’s we’ve dealt with there’s been the good, the bad and the ugly.

Everyone knows you’re only as good as the information you’re given and in events, it’s never more true.

From client to agent to supplier, communication is key and if any link in that chain breaks then very quickly your event becomes troublesome.

Knowledge is power and none more so than with a DMC.

A good one (just like an agent) can change a plan at a moment’s notice, find a supplier who’ll get you something when everywhere else is closed or simply put, make the impossible happen.

A bad one will get flustered when the brief changes, not listen to what you need and believe it or not, even get lost in their own city! Yes we’ve seen it happen!

When you find the good one it’s safe to say you never let them go.

They’ll be the ones you recommend to your peers and who are part of the team and welcomed like an old friend.

The bad ones… Well, they get discussed too but for all the wrong reasons. And this is where the old saying of “there’s no such thing as bad publicity” couldn’t be further from the truth.

The events world is a small one that relies on great relationships and networking. Do a great job and people will talk about it, do a bad one and word will travel faster than you can.

So to our fellow, DMC’s out there we always appreciate the good work that you do and the relationships that we have and make sure that you’re the good – not the bad or the ugly!!