23 Aug 3 Ways to Improve Your Event Promotion Strategy
No matter what type of event you’re organising, one thing remains consistent – without an effective promotion strategy, you won’t be able to attract any attendees.
But even though the internet has provided numerous opportunities for marketing your event, many event management services providers still struggle.
To help you avoid a scenario where your promotional strategies just don’t deliver the expected results, let’s explore some of the most important ways how you can improve your event promotion strategy.
Figure Out Who You’re Trying to Attract
Most event planners have at least a rough idea of who they want to attract to their event.
Problem is, if they’d be pressed to specify the exact ideal attendee, many would struggle.
On the other hand, an experienced event agency can usually provide a detailed description of the person they want in attendance, all the way down to his occupation, age, gender, interests, and even family status.
The reason why defining your audience is so important is the fact that while there are plenty of ways to promote your event, all of those methods will only deliver good results if you know how to target them to a very specific person.
Generic and broad advertising campaigns end up attracting nobody because they don’t appeal to anyone in particular.
Your promotional campaigns must be designed for a specific person so that once he sees your ad, he instantly knows that it’s for him and not for anyone else.
Use a Range of Strategies
Many less experienced event management services providers are afraid of branching out into new promotional strategies because they feel like it could be too expensive or that it would take a long time to master them.
However, while that may be true, if you’re only using a few strategies, you are not only leaving a large part of your prospective audience uninformed but are also limiting yourself in terms of how much revenue your event could generate.
Don’t be afraid to use cutting-edge strategies such as influencer marketing, PPC ads, podcasting, or even experiential marketing to promote your events and products and get people talking about your brand.
While it’s true that some of the campaigns could fail initially, if you use an experienced event agency, they can help guide you through the entire process and ensure that everything goes as well as possible.
Develop a Relationship with Your Audience
If you want to sustain your success event after event, you can’t expect to attract the entire audience from scratch every single time, as that’s not only extremely time-consuming and expensive but also not feasible in the long run.
Instead, you should try to develop a relationship with each of your attendees so that you can keep them informed about your upcoming events and get your attendee list filled up quicker.
One good way to keep in touch with your attendees is through an email list. By getting your target attendees to subscribe to your email newsletter, you can keep them informed about your upcoming plans, offer special deals and discounts, and make sure that they don’t forget about your company or your events.