BW Animal Kingdom


After receiving an industry nomination for their re-brand, BW wanted to celebrate this with their peers. They wanted an event which had personality, reflected their brand and had interactive entertainment as well as an exciting selection of food and drinks. All making for a night to remember


The event took place at the Vinyl Factory a premium blank canvas space located in the heart of Soho which can be accessed through the back doors of a record shop. The space was transformed into a black and white animal kingdom which included a forest which was up lit in green and leaf like projections placed on the walls, making for a mystical environment for guests to enjoy. In addition there were food stations and bar, all themed with a selection of bamboo and foliage which added to our animal kingdom theme. Branding was strategically placed around the venue with the company’s strapline or logo matched with images of powerful animals. On the night guests were transported into another world. Firstly they entered the venue by the record shop where they were greeted by two fox’s dressed in suits. As soon as the guests went through the doors into the main space they could hear the sounds of the jungle roaring, a cocktail was handed to them and they were left to roam the forest were they could spot black and white animals hiding the trees. A selection of innovative food was served which began with sumptuous canapes including delights such as Churrascoprawns with Chimichirriand Marinated Chicken with spicy salsa. This was then followed by a selection of bowl food which was served from the live food stalls where guests could watch their food be assembled. As the highlight of the night the band Duke performed. A beat boxing band which lit up the room with their exciting and original covers of current and classic party hits. This got everyone in the party mood and animal or human, everybody rocked the night away!


“Thank you so much to Seven Events for your help in the preparation and running of our first annual party. It wouldn’t have been the same without you! Your careful attention meant we didn’t have to worry about the myriad of small and large details involved in a party for up to 200 guests. Your behind the scenes control of the event was impressive, as was your unflappable, friendly and caring attitude. We’ve had cracking feedback from our guests, and look forward to working with you on our second annual party next year. ”