To encompass the futuristic theme of the event the Magna Science Centre in Sheffield was the perfect choice, aligning the Close Brothers vision of moving forwards as they introduced their Motor 2020 strategy. We negotiated with the venue to have exclusive use to enable us to make the biggest branding impact possible. We then utilised the attraction itself for a bespoke iPad challenge, with the four pavilions of earth, wind, fire and water being the perfect backdrop for the activity that was designed to deliver crucial content alongside fun activities. The challenge for the evening was to turn the venue around after the last session ready for the evenings awards ceremony where we continued the theme. Going all out with LED planet table centres, neon drinks and a giant 9ft globot that opened up the dancefloor.
Follow up event feedback showed this annual conference to be the most successful yet, with guests particularly enjoying the interactive activity and quirky venue.”