Close Brothers Annual Conference


seven events are the official event partner of Close Brothers Motor Finance for 2017 and 2018, and after a successful year of hospitality events, roadshows and their “money can’t buy” sales incentive, the next step was the annual conference, with invites going out to over 400 people throughout the business. the event starts off with a business update in the morning, followed by an activity in the afternoon, leading up to an awards dinner and party to celebrate the year that’s gone by. previously this event had been held in hotels, and this year sevenevents were tasked with searching for a venue that was a little different.. as the content of the conference was based around a drive to the year 2020, seven events needed to think of a theme to fit and we set to work to find a venue that matched, sufficient catering space for up to 400 as well as an activity that incorporated some business messages but was also fun for the guests.


with the delegates coming from all over the uk, the venue options were endless, but after reducing the options to a final two, it was clear that the magna science centre in Sheffield was the winner. our suggested idea of a futuristic theme linking closely to working towards 2020 was well received and the magna science centre fitted this perfectly. taking over the venue exclusively we had endless branding opportunities, using the red hall for our catering and registration, big hall for the meetings and award, and most importantly, the attraction itself was used for the bespoke ipad challenge, with the four pavilions of earth, wind, fire and water being the perfect back drop for this activity. guests were greeted by our staff, in #wearemotor2020 tshirts, checked in and shown through to the red hall, with some lively music playing and a close brothers moving gobo round the room, where they picked up their registration badge and had breakfast. it was then through to the big hall for the plenary session and business update, to a futuristic themed set, with different sized panels in close brothers brand colours. animations, a panel session and a memorable talk from guest speaker keith antoine on working towards goals and the future ensured there was something relevant for everyone and then led the delegates back into the red hall for a finger buffet lunch before the afternoon’s activity. the ipad challenge consisted of a branded and bespoke treasure hunt styled game, in teams of 5 taking place in the attraction. splitting the group into teams ran smoothly, as we suggested that each person had their team number on their badge and were asked to sit at the corresponding table with the rest of their team for the briefing of the activity. the entire group of delegates was taken into the attraction in four parts, starting with teams 1-16 and moving through the teams, until a quarter of the group had reached each pavilion to start the challenge. every team received an ipad, and using image recognition in various parts of each pavilion, they unlocked questions and clues, racing to be the team with the most number of points. after the activity, it was time for coach transfers back to the jurys inn hotel to change for the evening, and it was all hands-on deck from sevenevents to turn the venue around for the evening’s awards. colour washing the set, turning on LED strips round the edge of the panels, draping the corridors adding moving heads, LED rgb sticks to create a walkway back into the venue were some of the many additions to creating the futuristic feel. chemistry style conical flasks and beakers were used for the blue coloured prosecco in the welcome reception, and after some futuristic music, a globot led the guests into the awards dinner. with colour changing led table centres, silver chairs and popping candy, the awards were hosted by comedian jo caulfield who had the guests laughing and enjoying the presenting, over a three-course gala dinner, before the party began! dj raf hale started the party with a bang, and dancing continued until the early hours, a successful night.