Indesit High Achievers Incentive


The brief for the trip was to provide a truly magical winter Incentive program In Sweden. The main aim was to provide a ‘money can’t buy’ experience with an action packed winter sports program teamed with traditional cultural Swedish experiences to appeal to a mixed group. This type of incentive was a first for Indesit who opened the opportunity out to the whole organisation. All staff were asked to nominate any members of their departments who they felt were worthy of a place. Staff were nominated as recognition for their hard work and commitment to the company right across the board from the Warehouse to HR, Customer Service to I.T and the Marketing Department.


Seven Events devised the itinerary centred on Lulea in Northern Sweden. Lulea was proposed as it offered something different to the normal Ski destinations usually favoured for winter incentives as there is a vast choice of activities to appeal to all genders, ages and abilities. We selected a program that incorporated a cultural Swedish experience with a visit to Lulea Old Town and traditional Swedish banquet to activities that ranged from the traditional husky sledging to the modern snowmobile safari and ice driving. The visit to Lulea was combined with a stopover in Stockholm . To keep with the winter theme, the Nordic Sea Hotel with the famous Swedish Ice Bar was proposed. The trip kicked off with a visit to the Ice Bar before dinner at Niklas, a famed Swedish restaurant, and for those party animals in the group this was followed by a chance to take in Stockholm’s varied and unique nightlife. To see as much of the city as possible we included a panoramic sightseeing tour that took the group to all the best view points and included a visit to Gamla Stan Stockholm Old Town. We also visited Sweden’s most famous museum Vasa and the Museum of Spirits, one of the more contemporary museums in the city. To round off the trip to Stockholm the group had a traditional Swedish lunch at Vasa museum; a giant Swedish meatball and traditional light ale. Dinner Friday night was an elegant affair, with guests being welcomed by champagne in the Vedura’s outdoor amphitheatre and then walked walk through to reveal a gala dinner set up on the resorts jaw dropping Olive Grove. After dinner, attendees danced the night away with a DJ in the Olive Groves adjacent event space. The second day was kicked straight off with a group cooking activity where groups were again broken down in 10’s and worked their way around the room to learn some Sicilian culinary skills whilst encouraging a team mentality by working in groups. Lunch was again served in the form of an alfresco buffet which attendees could help themselves to before enjoying some free time to explore the resort as they pleased. The Saturday dinner was served on the seafront in the form of a beach BBQ whilst the sun set in the horizon – the perfect location to end a successful company away day. For those that still had some energy a Farewell party took place in one of the resorts event spaces before a staggered departure the following morning. The aim of the trip was to recognise and reward exceptional staff members throughout the Indesit Company. This was a first for Indesit having never run an incentive competition of this kind before. The idea was that it would motivate staff to perform and since the winners have returned it has proved to show an increased commitment to the company and importantly better communication between departments that had it not been for this trip, would never had the opportunity to interact.

incentive travel