VW Ireland – Ice Race

Event Type : Incentive

Attendee Numbers : 12

Location : Zell and See, Austria – Sonja Alpine Resort

Other work : Six Nations at Twickenham

SevenEvent Services

  • Destination scoping, venue sourcing and contracting
  • Project planning and management (manage and deliver both pre and onsite)
  • Risk management, health and safety management
  • Budgetary management
  • Client de-brief and scoping sessions for continuous success
  • Strategic event programme design and management
  • Project planning and management

The Event

VW Ireland/Trade Link host an annual incentive to reward and recognise their 12 top sales staff. Being a predominantly male group and working within the automotive industry, the GP Ice Race in Zell am See seemed only to perfect! Seven Events worked closely with the client to create a bespoke programme with the race at the heart. The programme also allowed for down time and activities away from the race, such as a trip to the viewing platform 3029m above Salzburg! Group dinners were planned to encourage networking and team bonding!


‘Straight off the bat it all went incredibly well, it was a unique event for us, so uncharted territory therefore an amount of risk involved if the preparation had not been meticulous. The itinerary put together by yourselves in tandem with Marie Louise was excellent! and gave in my opinion, the perfect balance between activities and free time, and as always not all participants are avid fans of the main theme of the trip, further reason for additional activities and free time to be carefully thought out and planned.’

incentive travel