VW Ireland – AbuDhabi f1

Event Type : Incentive Trip

Attendee Numbers : 14

Location : Dubai & Abu Dhabi, staying at Wyndham Dubai Marina

Other work : Rugby World Cup, GP Ice Race

SevenEvent Services

  • Destination scoping, venue sourcing and contracting
  • Project planning and management (manage and deliver both pre and onsite)
  • Risk management, health and safety management
  • Budgetary management
  • Client de-brief and scoping sessions for continuous success
  • Strategic event programme design and management

The Event

VW Ireland partnered with Modern Tyres to host a sales incentive to motivate their teams and increase sales of specific tyre products. Choosing Seven Events as their event partner again, we worked closely to develop a programme that was exciting and rewarding. Knowing the audience had an interested in automotive, the Abu Dhabi F1 final seemed like the perfect highlight. The rest of the trip was then built around this – allowing for a mix of downtime, sightseeing and good food.


Seven Events have been our agency of choice for the last few years and again they have been a pleasure to work with. Both VW Ireland and Modern Tyres will be in touch with future requests!

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